Everflow and Nitrado -
Why Nitrado's Upgrade To Everflow Magnifies Growth

When looking for a new solution for affiliate management, there are a multitude of challenges that present themselves. One such challenge is the optimal tracking type: Most modern browsers automatically block third-party cookies, which makes the HTML / PIXEL tracking method obsolete. As this was the primary way Nitrado tracked affiliate activity and performance before Everflow, other tracking methods and avenues would be required.

The tracking method is an important part of providing Nitrado with crucial information on product sales, deepening the understanding of the market, and the current trends relating to it, at any given time. This is crucial for avoiding unnecessary distractions from other ongoing marketing efforts.

Another challenge that presented itself was the data that is stored and required for tracking, categorization, and preparation. To keep in line with GDPR rules and regulations for the EU region, Nitrado had to take extra care when selecting software solutions to make sure they are GDPR compliant.

Moving an existing affiliate management system with over 1,000 entries to Everflow had to be precisely planned out and executed meticulously. Absolutely no downtime for Nitrado’s affiliates and a seamless transition between solutions were of the highest priority.

Additionally, with transitioning over from Nitrado’s previous solution to Everflow, specific obstacles emerged that required changes associated with new routines, workflows, and day-to-day tasks.

One of the biggest challenges was to protect affiliates and networks from fraudulent activities, most commonly found in the form of fraudulent clicks and fraudulent conversions. As this is an ongoing battle against fraud and for the well-being of Nitrado and its affiliates, steady monitoring and continued collaboration between Nitrado and Everflow was, and is, required and practiced.

Everflow provided Nitrado with Server to Server tracking, which turned out to be the perfect solution to tackle the tracking issue. This allowed Nitrado to track and manage affiliate performance with extreme accuracy. In addition, it also works well with the adv parameters within Everflow that were defined via the server postback solution (which solves the tracking challenges and filters the most important information). An adv parameter is a single piece of information configured that helps Nitrado identify certain pieces of information needed to understand the behavior of a customer.

Everflow’s solution provides GDPR compliance out of the box, which was an important factor in the decision making by Nitrado to choose Everflow.

Nitrado received outstanding customer support from Everflow, providing different types of support including live chat, one-on-one, and meeting-based support. This support proved invaluable for Nitrado when migrating the affiliate database over from the old solution to Everflow, making the process as quick and simple as possible (while supporting Nitrado at every step of the way).

Everflow provides a wide array of tools for preventing fraudulent clicks and conversions, which was another deciding factor in the decision process. Everflow’s tools prevent many types of fraud with solutions like IP-group blocking, proxy invalidation, traffic blocking, and more. Everflow also supports the implementation of third-party solutions with readily available integration.

Nitrado is the leading global game server hosting company with more than 20 years of experience and strong partnerships throughout the industry. It has a unique system, which administers game servers and hosted applications dynamically and automatically.