Creating a strong affiliate program was going to be daunting for Nitrado: Goals had to be defined, roadblocks had to be overcome, and practical solutions for various challenges had to be found. The aim was, and is, to provide Nitrado with the modern tools and processes needed to continue to improve and provide the best affiliate management possible, period. Nitrado chose Everflow to quickly grow the Nitrado Affiliate Program, as the Nitrado team was confident that the Everflow platform was the right choice for their needs and challenges.
When Nitrado's network of partnerships with content creators and influencers all across the globe reached the milestone of 1,000 affiliates in 2021, the need for professional tools to manage said partnerships and to extract insightful data from their communities' interactions, reached an all-time high.
When looking for a new solution for affiliate management, there are a multitude of challenges that present themselves. One such challenge is the optimal tracking type: Most modern browsers automatically block third-party cookies, which makes the HTML / PIXEL tracking method obsolete. As this was the primary way Nitrado tracked affiliate activity and performance before Everflow, other tracking methods and avenues would be required.
The tracking method is an important part of providing Nitrado with crucial information on product sales, deepening the understanding of the market, and the current trends relating to it, at any given time. This is crucial for avoiding unnecessary distractions from other ongoing marketing efforts.
Another challenge that presented itself was the data that is stored and required for tracking, categorization, and preparation. To keep in line with GDPR rules and regulations for the EU region, Nitrado had to take extra care when selecting software solutions to make sure they are GDPR compliant.
Moving an existing affiliate management system with over 1,000 entries to Everflow had to be precisely planned out and executed meticulously. Absolutely no downtime for Nitrado’s affiliates and a seamless transition between solutions were of the highest priority.
Additionally, with transitioning over from Nitrado’s previous solution to Everflow, specific obstacles emerged that required changes associated with new routines, workflows, and day-to-day tasks.
One of the biggest challenges was to protect affiliates and networks from fraudulent activities, most commonly found in the form of fraudulent clicks and fraudulent conversions. As this is an ongoing battle against fraud and for the well-being of Nitrado and its affiliates, steady monitoring and continued collaboration between Nitrado and Everflow was, and is, required and practiced.
Everflow provided Nitrado with Server to Server tracking, which turned out to be the perfect solution to tackle the tracking issue. This allowed Nitrado to track and manage affiliate performance with extreme accuracy. In addition, it also works well with the adv parameters within Everflow that were defined via the server postback solution (which solves the tracking challenges and filters the most important information). An adv parameter is a single piece of information configured that helps Nitrado identify certain pieces of information needed to understand the behavior of a customer.
Everflow’s solution provides GDPR compliance out of the box, which was an important factor in the decision making by Nitrado to choose Everflow.
Nitrado received outstanding customer support from Everflow, providing different types of support including live chat, one-on-one, and meeting-based support. This support proved invaluable for Nitrado when migrating the affiliate database over from the old solution to Everflow, making the process as quick and simple as possible (while supporting Nitrado at every step of the way).
Everflow provides a wide array of tools for preventing fraudulent clicks and conversions, which was another deciding factor in the decision process. Everflow’s tools prevent many types of fraud with solutions like IP-group blocking, proxy invalidation, traffic blocking, and more. Everflow also supports the implementation of third-party solutions with readily available integration.
Learn more about the upcoming hardcore space combat
simulator by visit the website of In The Black.
Nitrado is the leading global game server hosting company with more than 20 years of experience and strong partnerships throughout the industry. It has a unique system, which administers game servers and hosted applications dynamically and automatically.
“Over-all, we would recommend any studio or company looking to outsource their source and
build services to Nitrado. Their staff are nothing but professional, accommodating and the
hardware Nitrado provides is state-of-the-art, while their prices won't break the bank.”
- Sion Duncan, System Administrator at Impeller Studios
“We are looking forward to a long-lasting relationship with Impeller Studios and are happy to
have them as a customer. Their multiplayer game, ‘In the Black,’ is a great addition to our
portfolio of more than 120 games.”
- Marcel Bößendörfer, Co-Founder of Nitrado
Impeller Studios, Inc. is a United States-based independent studio composed of developers working from around the globe. The team draws experience from across the board, consisting both of industry veterans and the best new talent from the world’s top game design programs. Impeller’s debut project, In The Black, is a PC hardcore multiplayer online space combat simulator, and takes place in a dystopian future set in the 23rd century, where mankind is ruled by ruthless corporations waging a (mostly) covert shadow war for dominance of the solar system. Hard science drives the design of everything in the game including the ships, the weapons, the environment, the physics, and the special effects. Impeller’s partners for In The Black include Alienware, Logitech, NVIDIA, and Thrustmaster.